Launched in 2007 Peekaboo Agencies is the exclusive Irish agent for White Stuff, French Connection, Great Plains, Zilch and Biba. Laura Craig, owner of Peekaboo, prides herself on not only introducing exciting new brands to Ireland but also offering an excellent level of customer service.
White Stuff was founded in 1985 by George Treves and Sean Thomas – two ski buffs who first sold their ‘Boys from the White Stuff’ T-shirts to pay for their skiing habit (the white stuff was the snow!).
Twenty five years on, and they now sell beautiful women’s, men’s, accessories and home stuff.
Born in Barcelona, the first Biba collection launched in 2011.
Using vegetable tanned leather to manufacture their products as well as handcrafted braiding techniques means that each bag is authentic and unique. They have over 42 retail shops in Spain aswell as 1,000 retail partners across 25 countries.
ZILCH is a family business. Owner Gabriel Thissen started the brand 30 years ago when he took over a small vintage shop in Amsterdam. They create collections with timeless feminine styles in bold prints and colours.
Founded in 1972 by Stephen Marks, French Connection set out to create well-designed fashionable clothing that appealed to a broad market. French Connection is a design led British brand, creating distinctive products across womenswear, menswear, accessories and is committed to offering a premium experience, ensuring the customer is at the heart of the business.
Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Instantly satisfying the style demands of any modern wardrobe, quality, affordability and unique design accents lie at the heart of our London-based brand. Celebrating comfort, style and premium quality through effortlessly on-trend collections.
Laura started her fashion career in the Grafton Academy of Fashion Design with the intention of designing her own collection but was quickly drawn from design to the business side of fashion. Her true passion and strengths lay in wholesale and she spent the next few years seeking out high quality, affordable, luxury brands before finally opening Peekaboo Agencies in 2007 with White Stuff as her pioneer brand. That partnership lasts till this day and she is the sole exclusive agent for not just White Stuff but also London based dress label Emily and Fin and Dutch lifestyle brand Zilch.
The Irish independent retail scene is always looking for fresh new labels to enable it to compete with the high street and this is what Peekaboo Agencies offers. Customer service is also a huge focus as day to back up is just as important as bringing new brands to the floor.

“With so many great labels out there, an agent can’t just rely on the product they sell. This must also be backed up with year round excellent support service to buyers. I have seen shops walk away from great brands because of bad relationships with agents or label representatives. I’m proud to say I consider a lot of the buyers I deal with as friends.”

Laura started her fashion career in the Grafton Academy of Fashion Design with the intention of designing her own collection but was quickly drawn from design to the business side of fashion. Her true passion and strengths lay in wholesale and she spent the next few years seeking out high quality, affordable, luxury brands before finally opening Peekaboo Agencies in 2007 with White Stuff as her pioneer brand. That partnership lasts till this day and she is the sole exclusive agent for not just White Stuff but also London based dress label Emily and Fin and Dutch lifestyle brand Zilch.